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We Are Simply Dreading the Return of Twee on TikTok

On the latest episode of ‘Don’t Let This Flop’ we talk 2010s fads that might better be left in the past

At the beginning of 2022, Vogue published a viral story proclaiming the resurgence of 2014 Tumblr style. Characterized by black winged eyeliner, ripped tights and Doc Martens, and moody black-and-white cigarette selfies, 2010s Tumblr style is making a comeback thanks to zoomers on TikTok embracing the trend, led by It Girls like Olivia Rodrigo and Euphoria’s Barbie Ferreira. The

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